November 2022 - March 2023. Retailer in the Northeast: Advertising to two of their locations.
Playbook Pro Campaign
Traffic and sales in the bedding department have been a challenge this year as it seems to be with most everyone we speak with, however our booked sales performance in the Tempur-Sealy Brands are up nicely for Q1.
Sealy: +340.1%
Stearns & Foster: +19.7%
Tempur-Pedic: +40.0%
July 2022 - January 2023. Retailer in the Southeast;
Playbook Premium Campaign
“We had an awesome experience working with MGD on our Playbook PREMIUM Tempur-Pedic Digital Ad Campaign. The campaign resulted in a big increase in Tempur sales for the 6 month period. Brian and his team provided us easy to read reports and kept us updated regularly. Would definitely recommend MGD!”
28% increase in TSI product Sales
December 2022 - March 2023. Retailer in the Northeast. Resigned Campaign Running Currently
Playbook Campaign
Tempur Sales were up 90%
$0.11 Cost per click - Google
Over 210,000 Video Views on Facebook
42% increase on Instagram Page Reach
“It was a total success as we climbed from 20% Down in Tempur-Sealy sales to an incredible 28% increase in sales from the previous year. Even in the height of Covid we planned an appointment only 12-hour Sale which we do typically hold annually - my expectations for the sale were low. It was our second best one day sale on record. A record breaking $78,000 in mattresses alone were sold! I attribute it all to the campaigns that Brian put together for me!! ”
The Above chart is a Facebook reporting tool showing Reach. Reach is the total number of people who saw any. content from the Facebook page. The Advertising reach is shown by the Dark Orange color. Advertising with Millennium Started in late March and ended in Beginning of February as show by the Blue Vertical Lines.
Its worth noting once we were consistent with our program’s reach numbers around Mid June, it was then 5 months until reaching the Blue Arrow. The Blue arrow represents a day where our client informed us, “It was our second best one day sale on record and a record breaking $78,000”
Why Six Months?
The Advertising Funnel fills.
Page followers grow.
Frequency of ads grows.
Audiences are able to be optimized